среда, 21 ноября 2012 г.

Reflections "before" / Theme 5



I chose these two following questions because in my opinion this paper itself is the perfect answer to both of them. It could become a great example for young researchers who are developing design research and confused about evaluating the results and presenting the idea.

How can media technologies be evaluated?
I think that this paper has one of the perfect examples of evaluation new media technology. The researchers are applying their technology by checking 3 main aspects of user usability: effectiveness (the possibility of accomplishing the task with the specific system), efficiency (that implies the quantity of efforts that are necessary to finish the task) and user satisfaction (this aspect is evaluation the comfort of using the system). But researchers should be very careful and pay great attention during checking and preparing users for such kind of studies. For example, as it turned out, when the participants finished the first experiment and started doing the second one, the researchers could think that they became more experienced (because they had been trained by the first experiment). But the analysis
showed that the training had no influence on efficiency (but at the same time a significant effect on effectiveness). So it could be a very high potential of a risk of users being confused by training.

How can design research be communicated/presented?
The paper could become a great example of presenting the design research work. The paper is organized into 7 sections that make the subject clear even for people who are not familiar with the topic at all (as me;-) [1]:
-introduction of the main ideas
-design guidelines along with necessary human touch perception issues
-vibrotactile coding schemes for a football game
-explaining the experimental platform along with system evaluation parameters
-presentation of user studies
-detailed user test results
-and conclusions
In my opinion the structure of presenting is very good - the main focus of it on the experimental checking- the user studies, because as far as this paper is presenting new media technology it should be evaluated to prove the quality of it.

I have chosen the high quality research paper “Social Media Recommendation based on People and Tags” by Ido Guy, Naama Zwerdling, Inbal Ronen, David Carmel, Erel Uziel IBM Research Lab.
In this design paper researchers invented a new application based on social recommendations within item recommendation within an business activity - set of organizations  that includes blogs, bookmarks, communities, wikis, and shared files [2]. The researchers propose a novel method for recommending social media items based on both related people and related tags. This social software application suite  includes seven  main social media applications that are being used: profiles (of all employees), activities, bookmarks, blogs, communities, files, and wikis [2].
The researchers evaluated their recommender system through two steps. Firstly, they conducted a user-syrvey with the sample of 200 users that has been testing about 30 used and 30 incoming tags. They made it to explore the most effective way to  build a user’s tag profile. Then they did an extensive user study that eventually showed that it's very beneficial to use tags for social media recommendation. The study itself was designed in a specific way - they tried to compare the people-based recommender (PBR), the tag-based recommender (TBR), and two combinations of these two recommenders (PTBRs) [2].  As far as the evaluation in this study is mostly based on rating an initial set of recommended items, I would recommend the researchers to try exploring the behaviour of users who regularly access the system. It could be more challenging. 

[1] Réhman, S., Sun, J., Liu, L., & Li, H. (2008). Turn Your Mobile Into the Ball: Rendering Live Football Game Using Vibration. IEEE Transactions on Multimedia, 10(6), 1022-1033.

[2]  Social Media Recommendation based on People and Tags” by Ido Guy, Naama Zwerdling, Inbal Ronen, David Carmel, Erel Uziel IBM Research Lab

1 комментарий:

  1. At first I didn't understand which paper you were talking about in your first paragraph, however this became more clear when continuing reading “How can media technologies be evaluated?”. I think you have some interesting ideas here that I didn’t think about and I like how you divided it in to 3 main aspects. However this analysis only answers how to evaluate a specific type of media technologies in my mind. Your answer to question #2 How can design research be communicated/presented? I think is spot on and I agree on that the paper could become a great example of how to present a design research.

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